Embassy is stoked to announce that Don “Lash” LaRue has joined forces w/ the crew. Lash is the Official Embassy Street Fighter!! Ride with Pride!!!

Embassy would like to thank World Cup Skateboarding, ESPN and FUELTV for inviting Steven Pineiro to this years Xgames 16 and The Maloof Money Cup. Steven took up the offer and accepted the invite although he would say, “riding bowls is more his arena”. He KILLED the VERT RAMP @ XGames & the Maloof. 4th place for the games on his first trip was RAD!! He did melon 5′s, indy 5′s, stalefish 5′s, eggplants, lip trick’s, huge frontside Alley-oop’s, big backside airs. He had fun with it! in the Maloof Money Cup, he finished 3rd, received a few bucks, and got a black cup w/ alot of bling on it. CONGRATS STEVEN!

Ben Johnson was on hand the whole time along with Priscilla Lee and her little brother Alex. We got to skate EVERYDAY, sometimes 3-4 different spots a day. Everywhere from Ben Butler’s backyard sickness of a Pool, to the Costa Mesa YMCA Vert Ramp, to the Venice Skatepark, (Thanks Dan and the crew @ JUICE), Dave Reul’s Skateranch, Volcom Skatepark in Costa Mesa, The Combi, and everywhere in-between. Thanks to all the people who gave a helping hand. The Lee Family, The Russell’s, Savannah & Gage Boan, Barry & Kelsey Millay. The trip was RAD. We’ll be back!! Now it’s off to Oregon for the Tri-Fecta!!

More News: The Phillips Tribute boards are getting shipped out. The New Todd Prince graphics are getting finalized,along with Craigs Johnson’s. We have the EMBASSY throw-back series with Lester Kasai coming out. And Dave Reul is onboard as well. Look for some KILLER graphics, some Killer shapes, and some Killer attitude to be released before the end of the year!!! RIDE WITH PRIDE

Steven with a stylish frontside air

Priscilla Lee shredding the Combi

The kids in front of JUICE headquarters

Steven killin the frontside airs

Steven on the XGames VERT RAMP, CONGRATS on 4th place finish

Ben Johnson on the CONVERSE blue ramp, during the “Coastal Carnage” in OC’s Huntington Beach

Alex Lee with a “Stylish” Frontside Rocker during Coastal Carnage

Ben Johnson killing the mini ramp @ the Skateranch, courtesy of Dave Reul

Ben Johnson doing it frontside over the steps @ Butler’s Pool.

Priscilla Lee, Venice skatepark

Pineiro, XGames practice

Ben Johnson, the Combi

Ben Johnson, slapping down a body-jar @ Venice Skatepark

Steven Pineiro scores 3rd @ this years Maloof money Cup

CONGRATS to Steven for ripping the Vert Ramp and the Mini-Mega. It was the first time Steven ever rode a Mega. He handled it like a seasoned vet. He did 3 variations of his 540 and had an arsenal that would make the Taliban jealous. Right on Steven!!!